In today’s digital world, it’s imperative that you stay on top of the latest digital marketing services. A major part of this is search engine optimization, or SEO. You likely already know about black hat SEO, and you may have even used this strategy in the past when it was less taboo.
These days, there’s a much better way than using questionable tactics to boost your numbers. Read on below to find out how white hat SEO service can work for your business:
What Is White Hat SEO?
White hat SEO is the best method of getting your company to appear on the first page of a Google search. Billions of people use Google every day, but very few look beyond the first page of results. Of course, this is the reason companies look for SEO services to begin with, but white hat tactics get you the most organic results in the right way.
The term “white hat” comes from the term for a type of hacker, specifically one who hacks their own system to look for flaws, vulnerabilities, and areas for improvement. So, essentially, think of white hat as a term that means genuine benefits for your company.
How Does White Hat SEO Differ From Black Hat SEO?
Unlike black hat, white hat SEO is Google-approved, which makes a big difference. Black hat SEO tends to use less-than-ethical tactics, such as keyword stuffing or paid links. Unlike a white-hat hacker, a black-hat hacker is trying to steal from or do harm to the site they hack.
Black hat implies a way of tricking Google. By contrast, white hat is a way of working with Google. It’s a strategy that follows the terms and conditions of Google and other search engines. Think of it as a way to succeed without cheating or cutting corners.
What Are the Benefits of White Hat Over Black Hat?
Using white hat tactics gives your company more integrity. In addition to shady tactics, the problem with black hat strategies is that they can stop working when the search engine algorithms evolve. Even when the results are good, it’s only a temporary fix.
With white hat, instead of tricks, you focus on quality content. By comparison, black hat SEO strategies can result in less-than-stellar content production. When you produce quality content, you’re more likely to get returning visitors to your site.
You can also get penalized for using black hat SEO services. This could have a negative impact on your site traffic. In a worst-case scenario, these tactics could even get your company banned from Google, which could be catastrophic and seriously harm your online reputation.
That makes black hat practices much riskier than white hat strategies. When it comes to promoting your business and getting consistent results, you are going to want the guarantee over the risk.
How Do You Make Sure White Hat SEO Tactics Follow Google’s Guidelines?
Make sure to study Google’s official SEO fundamentals. This official resource will ensure you stay in line with their policies so you can get the best SEO results. It provides tips for how to stay ahead on search engine rankings so your company can keep appearing on the coveted first page of results. In addition to Google, other search engines should have similar resources available.
What Are Some Examples of White Hat SEO Services?
Now that you know that white hat is preferable to black hat SEO strategy, what does it entail beyond that? How does it meet the Google guidelines outlined above? According to Google specifically, the white hat SEO methods that will push your company to the top of the search results include producing relevant, high-quality content and creating a usable company website.
For a more thorough breakdown, read below:
Content
- Create content that is exactly what your customer base is looking for. This means high-quality, well-rounded, and unique output.
- Use different types of content, including blogs, infographics, and videos.
- Put yourself in a consumer’s shoes and understand and empathize with the problems that lead them to search those keywords in the first place.
- Make sure your website content accurately reflects what your search results and page titles promise
- Make sure to publish this quality content on a consistent basis.
Keywords
- Keyword usage should be both strategic and organic. If it’s too obvious when you’re using keywords, your content is going to fall flat.
- White hat SEO also includes thorough keyword analysis so you can see results and tailor future keyword usage accordingly.
- Stay on top of keyword research. You don’t want to fall behind in this area. By staying current, you’ll continue getting the desired results.
Optimization
- Optimize your pages with titles, headers, descriptions, URLs, and so on.
- Optimize your website for the best possible user experience. This is another way to keep people coming back. This includes improving your company website’s navigation to make it easier for consumers.
- Make sure your online presence is mobile-friendly. Nowadays, more and more people use their mobile phones to search and browse content. In fact, mobile usability should be a top priority.
- Ensure your company website will load fast. If your website is slow to load, people may get impatient and go to another site.
- Utilize link building. This means high-quality relevant backlinks and permalinks.
As you can see, using white hat techniques can produce incredible benefits for your company. So skip the black hat techniques, which can bring you more harm. Instead, go with the strategy that will definitely increase your traffic.
When it comes to services like white hat SEO, make sure to consult with the experts. While you should understand how it works, that doesn’t mean you’re on your own. A digital marketing team is your best bet for the absolute most successful SEO strategy.
Don’t hesitate to reach out to a digital marketing team in your area. If you’re in the San Diego region, check out InnoVision. You can find more information about this digital strategy on the InnoVision company website.
