About 50% of small businesses already use pay-per-click (PPC) advertising. Advertising online can get expensive if you lack experience, though. With proper PPC campaign management, you can better improve your ROI.
Not sure how to run a PPC campaign? Here are a few tips that can help.
With these PPC advertising tips, you can reach ideal customers, generate leads, and grow your business. Read on to learn more!
Gather Research
Before you can develop or run a PPC campaign, you need to gather research. Your research will ensure more effective targeting. You can ensure your ads only appear in front of your ideal customers.
Learn as much as you can about your target audience, including your ideal customer’s:
- Age
- Gender
- Location
- Household income
- Marital status
- Buying behaviors
- Online habits
- Interests
- Hobbies
- Pain points
- Education
- Language
Then, gather keyword research. Determine what keywords they use to find your business online. Consider the keyword value as you select your keywords.
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Update Your Website
For more effective PPC campaign management, make sure to update your website.
Google will look at the landing page experience you’re offering customers. Make sure your site is fast, mobile-optimized, secure, and user-friendly. A positive user experience will keep more people on your site.
About 88% of shoppers won’t return to a site after a bad experience. Bad mobile optimization annoys 48% of people, too.
If people leave your site, your quality scores will increase, which can make your keywords more expensive. Improving the user experience on your site can reduce your cost-per-click (CPC).
Organize Campaigns
Take the time to organize your campaigns. Each campaign includes ad groups, with each ad group containing different ads.
You can specify your audience targeting at the campaign level. You’ll group keywords at the ad group level.
Remaining organized will help you better review your analytics once your PPC advertising campaigns are live.
Create Compelling Ads
Create eye-catching, engaging ads for each ad group you create. Make sure to include your target keyword in the ad language.
Use a compelling call to action to encourage engagement.
Add Extensions
Add extensions to your ads to generate more engagement. For example, you can add a click-to-call button. You can also display your products or shop locations.
Analyze and Adjust
Once you learn how to run a PPC campaign, make sure to track your progress.
Determine which ads are generating the most results. Use A/B testing to make informed decisions moving forward, too.
If you need help with PPC advertising, hire an experienced digital marketing agency. They’ll improve your cost-per-acquisition and ROI. With their help, you can reach customers and drum up more business.
Awesome Ads: Get on Top of Your PPC Campaign Management Today
With PPC campaign management, you can generate brand awareness, website traffic, and leads. Get started with these PPC advertising tips. Make sure to continue adjusting your campaigns for a better ROI.
Otherwise, work with a PPC marketing expert to set your business up for real success.
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