There are many ways to promote your content on the TikTok platform, including using TikTok hashtags and working with influencers. Getting started is easy with a simple TikTok Creator Marketplace.
With more people going live on the popular video social platform daily, it’s important to make sure you are growing your TikTok following as well. Just as important is making sure you have a content creation and marketing plan in place for when to use hashtags and how to connect with the top influencers in your niche market.
Through this article we will be highlighting some of the best ways to monitor metrics of influential creators, including audience demographics, profile growth, and top videos. You can then choose the best influencers to collaborate with, and learn how they engage their audience.
Influencers on TikTok
Branded hashtags are an effective way to connect with followers and increase brand awareness. Many businesses on TikTok have found success with hashtag challenges, which encourage viewers to use their brand name to post videos. Once the posts are trending, they can be monetized by offering in-app purchases. One such challenge was launched by Colgate, which challenged users to make their mothers smile by using the brand name.
The key to attracting followers and gaining more followers is to learn what your audience wants. You should research what they search for the most, and use these hashtags to promote your content. You can use popular hashtags in your videos, or try trending ones. But before you use any hashtag, try to monitor your competitors’ channels to learn about what they’re using. This way, you can improve your own hashtag strategy.
Day in the life videos are also popular on TikTok, where people stitch together clips of their day. These videos can either focus on one aspect of their day, or take on a general view of their lives. Some users use TikTok as a source of makeup tips, and the hashtag #fashion101 is a great way to share your daily makeup routine with your followers. These videos can be very popular, and will help you build your fan base.
Hashtags on TikTok
Hashtags are a great way to categorize content on the social video platform. In addition to identifying trends, they help you promote your content on the platform. Whether you’re promoting a video, a blog post, or an event, hashtags can help you reach a larger audience. Hashtags are used for a variety of reasons, including promotion, discovery, and marketing.
Hashtags are most effective when added to video captions. These hashtags are clickable and take you to a search page with related content. By incorporating hashtags into your videos, you can expand your audience beyond your followers and increase your chances of being discovered by the TikTok video algorithm. You can also add branded hashtags, start duets, or challenge others. In addition to using hashtags to promote your videos, you can use hashtags to attract followers.
One of the most popular hashtags on TikTok are #ShowMeYourWalk. Chase Bank’s #ShowMeYourWalk challenge got celebrities to join in. If you have a TikTok video, you may have used one of the popular hashtags on TikTok – together, these have trillions of views. People use hashtags to promote their content to appear more prominently on the For You page.
Challenges on TikTok
For brands interested in building brand awareness and engaging consumers, using TikTok hashtags is a smart move. The most popular social sharing app allows users to create fun content while simultaneously promoting their business. Brands can either launch a brand-specific challenge or put a unique twist on an existing trend. Later, for example, has created a 10-day TikTok challenge that aims to get a community of users to share their creative videos.
While the TikTok community is comprised of a diverse array of users, these challenges can prove to be a powerful marketing strategy. Brands can create challenges that are easy to participate in and are sure to drive enormous engagement. In fact, hashtag challenges are so popular on TikTok because of their huge potential for virality. Whether or not brands create these challenges is up to the creators, but without a clear purpose and engaging way to engage audiences, they are unlikely to go viral.
Branded hashtag challenges work best when they are bundled with InFeed Ads and TopView Lite. These hashtag challenges feature a shopping element that encourages direct conversions. As with any other branded hashtag challenge, however, it is important to choose a brand-specific challenge that fits your brand and product. Then, work with the TikTok team to develop creative solutions, oversee audio licensing, and arrange partnerships with TikTok Creators.
If you enjoyed the resources provided through this article today, be sure to take a look at the latest trending content found on the main page of our site. New content is being added all the time on Instagram and TikTok marketing methods, so check back often.
